Colour me in style is an editorial blog website. The vision was to have something clean and airy with well-defined sections to keep the viewer scrolling and intrigued while also subtly introducing them to branded products.
My Role
I designed the website, along with the branding. I also manage end-to-end content production for Colour me in style. This includes but is not limited to research, conceptualising new ideas, creating new content, copywriting, SEO keyword research and digital production.
Design Process
Keeping with the initial idea of having a clean, simple and airy design the colour palette was kept minimalistic.
As soon as you land on the homepage there are 3 clearly defined nav pods to take the user to the category they wish to explore.
Next, you have a carousel of products that change as per the seasons. This is where all shoppable products are linked.
There are also featured snippets available for the user to view.
Blog content is displayed on the homepage for people to access it easily.
Overall it has been a fun project to design and execute and something I really enjoy maintaining.
