Pooja Parate
Creating inclusive digital experiences that empower everyone
Passionate about designing aesthetic and accessible solutions that make technology work for everyone. I’m a UX Designer with a background in digital content strategy, user research, and end-to-end design for websites and apps. With experience spanning from charities to lifestyle brands, I specialise in creating user-first solutions that are both accessible and commercially effective. I combine UX principles with SEO insight and storytelling to craft experiences that drive engagement and impact.
7+
Years Experience
20+
Projects completed
100%
Accessibility Focused
1
Nomination Charity Times
Awards
About me
I’m a UX Designer and Content Strategist with a passion for creating digital experiences that are intuitive, inclusive, and visually engaging. With a background in both design and content marketing, I bring a unique blend of user research, design thinking, and storytelling to every project. I’ve worked across the charity, and lifestyle sectors to help simplify user journeys and improve engagement. Beyond design, I manage a fashion and travel blog where I explore creativity through personal style, global destinations, and content creation.
Featured Projects
Meaningful projects focused on accessibility, user empowerment, and creating positive social impact through thoughtful design.
Tech Selector| Guide Dogs
10 months
Led the UX and UI design for the Tech Selector, a comprehensive tool that helps people with vision impairment discover the right assistive and mainstream technology for daily life.
UX/UI Design | Accessibility | User Research | Figma | Prototyping | UAT Testing
Colour me in style
Ongoing
Designed an editotial style fashion, travel, and lifestyle blog, curated to inspire readers to embrace style with confidence. Built from concept to launch with emphasis on visual storytelling and user engagement.
Blog Design | Content Strategy | Visual Identity| WordPress | SEO Optimization
Let’s Pour and Ponder
3 weeks
Built the brand identity and website for the Let’s Pour and Ponder podcast. The brief was to design a space that felt personal, reflective, and easy to navigate for both listeners and collaborators.
End-to-end UX design | Content flow | created social assets | Brand Guidelines
Rehome a dog | Guide Dogs
2 months
Complete redesign of the Guide Dog rehoming journey, transforming a high-volume, low-conversion process into one of the top-performing organic pages on the website.
UX/UI Design | Accessibility | User Research | Figma | Prototyping | UAT Testing
Sponsor a puppy | Guide Dogs
2 months
Designed and developed the sponsorship experience for Guide Dogs puppy program, creating an engaging and accessible journey for supporters to sponsor puppies in training.
UX/UI Design | Accessibility | User Research | Figma | Prototyping | UAT Testing
Fundraise Hub | Guide Dogs
4 months
Designed and optimised the fundraising journey to make it easier for supporters to access all fundraising campaigns for Guide Dogs, improving user experience.
UX/UI Design | Campaign Management | User Experience | Conversion Optimisation
Here’s what I can do for you
UX Design
I’m passionate about designing web journeys and digital products that work with SEO and user reasearch.
Digital Marketing
I have consistently helped with impactful online campaigns and aided in brand growth for my current employer – Guide Dogs and Colour me in style
Prototyping
I’m skilled in prototyping products. I love using Balsamiq, Figma & Sketch to wireframe and prototype design
Content creation
I specialise in content creation and have a keen eye for photography and videography. Along with great editing skills.
Digital Production
I am proficient in working with various CMS’s with a proven track record of learning a new one quickly!
Stakeholder management
As part of my current role I work with a lot of different stakeholders and managing their expectations is one of my key skills.
Web Architecture Project | Guide Dogs
I am currently working on the web architecture project at Guide Dogs where we are preparing to migrate the website to another CMS. It’s a large-scale and ongoing piece of work that involves rethinking how our content is structured and delivered.
I’m part of the core working group helping shape the new information architecture, ensuring it supports both user needs and business goals. I work closely with content owners and SEO team to map existing journeys and identify gaps or redundancies.
As part of the prep for migration, I audit and refine current content and page structures, contributing to decisions around taxonomy, navigation, and templates. I’m also involved in prototyping new layouts and working through accessibility, SEO, and UX considerations to make sure the new site structure works well for all users including people with vision impairment.
We’re aiming for a smoother, more intuitive user experience across the new CMS, and I’m excited to see how this transformation will improve how people interact with our services online.
